The Nonstop Sambalpuri Song Marathon was held in Sambalpur, Odisha, on 5 January 2019, where folk singers and local cultural troupes came together to perform 12 hours of uninterrupted Sambalpuri songs. Organized by regional cultural organizations to promote the identity of Western Odisha, the marathon showcased the raw energy, rhythmic beats, and soulful lyrics of Sambalpuri folk music, often accompanied by traditional instruments like the dhol and mahuri. This continuous performance not only set a milestone for the longest Sambalpuri singing event but also celebrated the vibrant heritage of Odisha’s folk traditions on a large scale.