Amul remains India's largest-selling ice cream brand, having secured the top spot over competitors like Kwality Walls. Known for its superior creaminess, rich taste, and affordable pricing, Amul is widely perceived as a trusted family brand. It offers a wide variety of flavors including Kesar Pista, Butterscotch, Rajbhog, Chocochips, and Mango, appealing to all age groups.

Amul is the flagship brand of the Gujarat Cooperative Milk Marketing Federation (GCMMF), India's largest food products marketing organization. As a cooperative model, it ensures fair returns to farmers while delivering high-quality, value-for-money products to consumers across India.