Rasna Private Limited remains India's largest soft drink concentrate brand, widely recognized for pioneering and dominating the category with a market share of over 90%. Headquartered in Ahmedabad, the company continues to be a household name, known for its affordable, family-friendly beverages loved across generations.

With a robust network of over 4 lakh direct and 7 lakh indirect retailers, Rasna operates 24 warehouses and partners with 2,000 stockists nationwide. Internationally, it has expanded through offices in the USA, Dubai, and Bangladesh, and exports to over 50 countries from its manufacturing base in the UAE.